What is Digital Marketing ? A Step-by-Step Guide

What is Digital Marketing ? A Step-by-Step Guide

Hello, Friends, I’m going to tell you in this blog What is Digital Marketing? & why is so important for you .so let’s begins.

What is Digital Marketing?

“Digital marketing is that the promoting of product or services using digital technologies, mainly on the web, social media, online platforms however as well as mobile phones, show advertising, and the other digital medium”.

Digital Marketing is expanding now days so drastically with the help of right audiences & right products today.

What are the types of digital marketing?

Here are the Best Categories of online marketing are:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social Media Marketing (SMM)
  • Content marketing
  • Affiliate marketing
  • Email marketing
  • Viral Marketing
  • Web Analytics
  • Search Engine Optimization: 

Search engine optimization is one of the best parts of digital marketing.it will help you to increase your website traffic & also increase the visibility in Google Search Engine.

Search Engine Optimization, as the name suggests, optimizing the content using the right information and keywords, so that it can appear on the top of search engine result page. It is very important for any website to grow on the internet or Google search engine fast.

Here I’m I have updated the two most important part of SEO On page & Off page which is the most important part for ranking your website on Google.

  There is 2 type of SEO :

  • On Page SEO
  • Off Page SEO
  • On Page SEO

If you want your website on Google 1st page then on page SEO is the big game changer for you.

On page SEO is also known as (On-site SEO) On-page SEO is the act of upgrading singular pages so as to rank higher and gain a lot of traffic in web crawlers. On-page alludes to both the substance and HTML source code of a page that can be streamlined, instead of off-page SEO which alludes to joins and other outer signs.

On page SEO techniques also improve your website speed & also improve visibility on Google.

Here I have updated the most important On page SEO checklist which is most useful for any website.

On page SEO checklist :

  • URL optimization
  • Title optimization
  • Meta description optimization
  • Keywords optimization
  • Title tags ( H1, H2, H3 optimization)
  • Sitemap
  • Robots.txt
  • Canonical URL
  • Internal links
  • External links
  • Long tail keywords optimization
  • Video optimization
  • Image alt text optimization
  • Schema markup
  • Mobile first indexing
  • Off Page SEO

As we already know that Off page is also a major part of SEO. In this off page SEO main focus on increasing the authority of domain using the act of getting backlinks from other websites.

Here a few important points you should remember for off page SEO:-

  • In simple words, we can say that – Off page activity is happening outside of the website.
  • If you are posting some comment & guest post on other websites then you’re doing off page promotion of your website.
  • The biggest off-page SEO factors is getting a high-quality backlink from quality websites. which helps to improve domain authority & page authority of the website.
  • In off page SEO backlinks are so important for Google SERP ranking.

Here I have updated the Most Advanced Off page Activity which is most important for your website : –

  • Social Community group
  • Blog Posts
  • Mobile Site optimization
  • Forum Posting
  • Social Bookmarking
  • Social Media Engagement
  • Video Sharing
  • Guest Posting
  • Image Sharing
  • Press Release
  • Classified Submission
  • PPT Submission
  • PDF Submission
  • Business listing
  • Local Listing
  • Q&A ( Question & Answer )

For using this off page technique the website will rank higher in the SERPs. This will also mean more visitors to our website.It also improves the page rank on Google.

  • Search Engine Marketing: 

Search Engine Marketing includes Adwords and Adsense. As Search Engine Optimization is the organic platform, Adwords is the paid method to attract the right audience. AdSense is the paid advertisement platform, on the web pages and earn money when site visitors view or click the ads.

For Using SEM process you will get more traffic from Search engines by free traffic or paid traffic using Paid traffic advertising.

There are 3 types of search engine marketing (SEM) :-

  • Pay-Per-Click (PPC)
  • Local SEO
  • Organic SEO
  • Social Media Marketing:

Social Media Marketing is the process of gaining attention through promotion. It includes all the social media channels. Its main aim is to connect with people.

The main goal of social media marketing is to improve brand awareness with users, increase reach with potential customers.

SMM is done by creative content post on social platforms & share with friends network to increase the reach with the right customers.

Here I have updated the social networks which is used in SMM : –

  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Instagram
  • Youtube
  • Pintrest
  • Whatsapp
  • Snapchat
  • Content Writing:

Digital Marketing is all about content. You can attract your customer only if your content is educative and engaging. For doing all the above things said, you need a solid content base.

In digital marketing nowadays content is the king. Content should be unique & its should be more valuable to the reader. Your reader can easily understand your content.

Posting duplicate content on Google it will increase your chances of Google detecting it, and at the end, Google will penalize your website in short time. Before you post any content or blog of some you should use trademark & copyright infringement. Nowadays its really a serious issue, you need to be original – not just your content but with your ideas as well.

If you really want to become a content writer then these skills will help you to be a good content writer.

  • Spelling
  • Grammer
  • Word usage
  • Affiliate marketing :

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. Affiliate marketing could be a type of performance-based selling in which a business rewards one or more affiliates for every visitor or client brought by the affiliate’s own marketing efforts. Its one of the best platform to earn money online.

Here Top tips about Affiliate Marketing for Beginners : –

  • Choose the right niche
  • Find the correct affiliate program
  • Find a mentor
  • Join the community
  • Get a free blog
  • Stay focused
  • Don’t spend money
  • Content is king
  • Write a review post
  • Keep on updating your content

Here is the list of Best Affiliate program that pay per click : –

  • ShareASale Affiliates
  • Amazon Associates
  • eBay Partners
  • Shopify Affiliate Program
  • Clickbank
  • Rakuten Marketing Affiliates
  • Leadpages Partner Program
  • Bluehost Affiliate Program
  • Google AdSense
  • Chitika Publishers Network
  • Email Marketing: 

Email Marketing includes sending a commercial message via email to a group of people. In other words, every email sent to a potential customer could be considered as email marketing.

For your email marketing service, here are a few that we recommend:

  • OptinMonster
  • SendinBlue
  • AWeber
  • MailChimp
  • Drip
  • ConvertKit
  • GetResponse
  • ActiveCampaign
  • HubSpot
  • Viral Marketing :

Viral promoting or viral advertising could be a business strategy that uses existing social networks to push a product. Viral marketing is using the internet to unfold a message or produce excitement in s short span of your time.

Advantages of viral marketing :

  • Low cost
  • The potential of great reach
  • It is not invasive
  • It helps build up your brand
  • Web Analytics :

Web analytics is that the measuring and analysis of information to tell an understanding of user behavior across web pages. web analytics provides data about the number of visitors.

Basic steps of the web analytics process :

  • Collection of data
  • Processing of data into information
  • Developing KPI
  • Formulating online strategy
  • Experiments and testings

Web analytics technologies :

There are at least two categories of web analytics

  • Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website.
  • On-site web analytics the more common of the two, measure a visitor’s experience & user-friendly once on your website.

Conclusion

Digital marketing is the future of marketing .it’s the best way to promote your products, website & content to all over the world through online. A skilled digital marketer definitely skills up your business, brand awareness, ROI & overall profitability to new levels.

Did I miss something in this article? Have additional questions about digital marketing? Let me know in the comments!

No matter, you are a blogger or marketer, you need to spy your competitor’s strategies, SEMrush is the best tool to spy your all competitor’s. Click here to read SEMrush review on Zara Humaid Blog.

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