What is SEO?
SEO is also referred to as Search Engine Optimization, is the process to rank a keyword/website in search engine like Google, Bing, Yahoo, Baidu, Yandex etc.
SEO or search engine optimization is a process of increasing the visibility of a website in search engine result page or SERP. Search engines like Google, Yahoo, Bing etc lists down some results while one searches anything on it, the user generally clicks on the first 5-6 results hardly anyone would scroll down and look for further results. So, therefore, we need to make our website more visible to the users and make it appear on the top.
By now you might have understood what SEO is. And how important is it in this world of digital marketing. Here are some points one needs to keep in mind while optimizing search engine or to improve your ranking in a search engine.
- The right choice of keywords.
- Knowledge of algorithm.
- Being up-to-date with on-going trends.
- Needs of the audience/consumer.
These are a few important points one needs to keep in mind for search engine optimization. Search engines work exactly the same way a user does. For example, we want to search about say “Top SEO experts in Delhi”. After looking at the results that are displayed by search engine we clicked on the very first link but that page is taking too much time to load so we will surely jump into next link same thing happens with web crawlers they have a limited amount of time to crawl and look into our site if that time gets over they leave that site at once.
Therefore another important point is to watch out for the amount of time a website takes to load its pages. The quicker a page loads the more amount of crawlers will be able to visit it.
Next comes the needs of our audience what the audience wants from us. Sometimes we need to think from the audience’s point of view so that we can up our game. Put similar keywords which you think our audience might end up searching into.
Another thing which needs to be kept in mind is the user interface and experience. The easy to access the website will be the more searched one because no one wants to handle a complicated website. The more it will be user-friendly the more traffic it will gather.
Few more things that are of utmost importance are that all the pages within a website must be linked otherwise search engine will have a hard time to search those. A URL must be short and simple so that users have an easy time to understand those. A website must be mobile friendly too. Don’t we all hate those websites which do not work on mobiles?
SEO is the biggest need of an hour. In this digitalized world where everyone needs to be on top so should be your website link.
Here are few points which can conclude for the ultimate guide for SEO beginners.
- Accessibility for crawling into your website so that search engines can go through your content and provide an index to it.
- Content should be according to the needs of the customer or user.
- Optimization of the keywords so that search engines could identify them.
- User experience must be one of the key points.
- Easy URL, eye-catching titles, and little description must be added in order to get high Click-Through Rate.
Types of SEO:
We found generally 4 kinds of SEO: –
- White Hat
- Black Hat
- Grey Hat
- Negative SEO
In White Hat SEO we can divide into two major parts: –
- On-Page SEO
- Off-Page SEO
refers to the optimization of the entire website and coding it into a permalink structure. He/she usually converts the content for a target keyword within a single blog post.
The keyword is the search term or query. We need to research a good profitable keyword for SEO ranking. We need to focus on keyword difficulty, Search Volume, Competitor Difficulty and CPC.
The most important part of SEO ranking is Content. Content can be text, images, video etc. For SEO ranking, we need to write unique with quality content. After finish your content you can use two tools for checking grammar and plagiarism. You can use Grammarly tools for grammar checking and smallseotools for plagiarism checker.
After complete the content, we need to set up a plugin in WordPress. The best plugin for SEO is Yoast SEO. Here you can optimize your keyword, title, metadata and permalink. If you have any image in your content then change the alt tag from the gallery image. Now your content is ready to publish. After finishing the process, we can do Off-Page SEO.
It refers to Link Construction and Holds out.
What is a backlink/Link Construction?
Surely if you have started to create your online project, and you have entered forums, or read a guide to improve your placing, you will have found that it is necessary to put backlinks or links to place your website.
A backlink is a link that links to another web, video, or any other part, with an anchor text. The backlink positively influences the positioning of your website, due to the transfer of link juice or authority.
That is, they are those links that we find on another website, which take us to another destination. Even the links on the menu of your website are backlinks.
Although you can create a link easily from the top menu of WordPress. You should know that an HTML code is written as follows:
<a >Google search</a>
Why is it necessary to have backlinks on your website?
When you want to improve your placing of SEO, you can find two significant factors divided into SEO On page, and SEO
The SEO Off-page can also be defined as Link Construction. It consists of “getting” these backlinks from websites to improve your placing. Like almost everything in SEO, it is debatable.
Almost all SEO support the Construction link as an SEO technique which can be done by SEO Expert in Delhi. How it benefits, and in what quantity, that is more complicated to assess and will depend on each case.
What are the various types of Backlinks are available?
We can make different classifications of types of links, such as:
Nofollow: These types of links do not convey authority (as indicated by most SEOs). It is a label that must be placed when making the reference = “no follow” link. Usually, these links are found in footers, in comments, etc.
Dofollow or follow: There would be the rest of the links. If you do not place any tag, the link will be do-follow and will transmit authority.
How can we know if it is a Nofollow or Dofollow?
We can check it with the Chrome elements inspector. You can also install extensions in Chrome like No-Follow.
How to get backlinks?
This would be the mother of the lamb. Where can you find backlinks to your website? You have to know, that searching for backlinks is a technique sanctioned by Google. Google only wants links to reach us in a Natural way. So, in the end, you have to take risks and look for links on the website.
This simply consists of writing as a guest on other blogs. Get in touch with other authors and ask them to collaborate in exchange for a “link”. You must provide quality content, and that is interesting to share.
Create social networks (Facebook, Twitter, Pinterest, LinkedIn, etc) and share your articles. Do not get excited! Most of these social networks have nofollow on their outbound links.
Buying links or reviews
In the end, money is the one that matters. If you have a good budget, you can buy good quality links. You can buy links from forums, pages of newspaper reviews, the website for the sale of reviews on other websites, direct contact, etc.
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