SEO is the process by which people take to make sure that the websites are appealing to the search engines. To keep up with the trends of SEO many organization hires or CONSULT SEO EXPERTS. In today’s era SEO experts advise that to achieve our goal we have to go beyond THE GOOGLE SEARCHES, we have to think of the new ideas to get the best of the result from the SEO BECAUSE we not only need to keep the rank high on the search engine we also need to attract and keep the CUSTOMER FOR a long Time AND for that, having only new ideas is not ENOUGH, CREATING EXCEPTIONAL content and structuring it properly is also one of the most important thing which can help in improving our business.
SEO experts in Delhi also advised that we have to keep ourselves updated to the technologies, technicalities are also important for the SEO. What if your website has the best content but it cannot load within the 3 seconds or 4 seconds?
It will surely affect your page RANKING, BECAUSE google not only give emphasis on the content but also on the technicalities, time in which your PAGE GET fully loaded will also leave an impression on the user of the web.
Understanding your audience is also one of the most important trend going on in 2019, customers are the most important asset for any organization, to keep them and to satisfy them are the two main responsibilities that every organization have but there is a difference b/w both of them, a satisfied customer can help to increase the efficiency and effectiveness of the organization but sometimes when the customers are not satisfied they leave a negative comment, although a bad comments can be used to increase the ranking but it will not leave a good impression of the brand on others. Making an interactive web page in which you can connect with your customers more frequently can also help you in many ways.
SEO is always growing, although old is gold but we also need to keep in check the TREND. Some more SEO strategies and tactics that will help you dominate in the SERPs and earn more revenue in 2019 are –
- Increase EXPERTISE, authorities, and trustworthiness
- voice search
- mobile-first indexing
- watch machine learning
…and many more.
SEO is not about trailing a set of decrees. To uphold the website rank, the best SEO expert in Delhi entail planning new strategies as per the latest trends and the search engine algorithms.
Here are the vital SEO trends that are going to be the game-changer in 2019.
- Users to Get Top Priority
After Google has introduced the RankBrain, user experience is playing a significant role in SERP rankings.
RankBrain tracks the users’ behavior. It measures UX points of a web page on the following dimensions:
- Click-through rate
CTR is the percentage of web visitors, who clicked on a particular page on SERP against a specific keyword.
- Bounce rate
This indicates the percentage of visitors who left the page immediately after they enter into the page.
- Dwell time
This signifies the total time spent on a particular web page.
A page with a higher bounce rate and lower dwell time would be thrashed by the search engines. Contrariwise a page with prodigious CTR and dwell time would get a preferment.
Thus a site with a small number of comprehensive content will gain better upshot than a site with numerous sketchy keyword-stuffed content.
- Mobile-First Indexing
In the era of the smartphone, Google is now indexing the web pages as per the mobile version. That means the websites, which are well optimized for smartphones, will rank first.
Earlier Google was accentuating mobile-friendly websites.
The rank will depend on several things, such as:
- The site is impeccably formatted for mobile display
- The loading time of the site on mobile phones
- The breadth of the content as per smartphones and tablets.
- Voice Search is Going to Step-in
Typing the query on search bar is becoming outmoded these days.
Google is getting about 50% of query through voice search.
Voice search is raised by 35 times in this decade. Almost all smartphone users input their query through voice.
Thus optimizing the web pages or blogs for voice search can bring 41% additional traffic.
- Google is Not Going to Dominate the Search Market Any More
Today smartphone users do not prefer search engines. Apps are getting more and more popularity nowadays.
Thus, if you want to be on the front foot, you need to create an app version for your website or blog and also, you need to optimize it for the app store.
Video search is also getting more preference. And it is expected to upsurge to 80% in the coming years.
So adding even more video content to the website will enhance the chance to get a higher rank on SERP.
Further, Amazon is acquiring the bulk share in the e-commerce platform.
More than 50% of shoppers visit directly to the Amazon website and check out with their preferable items.
This means, if you are a brand selling clothes or accessories or any electronic items and you are not in Amazon, then you are going to lose 50% of potential buyers.
These are the top 4 SEO trends in 2019, but there are a lot more SEO tactics. An SEO expert in Delhi can help you to achieve your desired goal with white hat practices.
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